One Direction

one-directionOk let’s talk about boy bands. Love em or hate em, there’s not doubt that they crank out poppy hits that make metric s-tons of money. So with that out of the way, let’s talk One Direction, a boy band which is currently composed by four members: Liam Payne, Harry Styles, Louis Tomlinson all of them born in England, and Niall Horan who is from Ireland, plus former member Zayne Malik who announced his departure from the band just last week.

The band was founded in 2010, and all we can say now is that they HAD tons of success: global fame, world tours, dozens of awards but the most important was likely millions of truly rabid fans that would give everything to share a brief moment with their idols, because the boys of One Direction (or 1D, as they’re commonly known among fans) have become more than just musicians, they’re a downright global phenomenon.

We see their faces in all sorts of random crap like balloons, napkins and all kind of objects for a kid’s party; they have their own card album, probably thousands of different posters in music stores all over the damn world, not to mention magazine covers and even some books about them.

The phenomenon is just amazing, it doesn’t matter if they are going to have a concert or just a little presser/signing, the fans get absolutely CRAZY. Obviously, the vast majority of One Direction fans are girls between 10 to 20 years but there are also a lot of younger boys who like this band, probably because they want to be them lol.

Since their first album in 2011 “Up All Night” they found the magical formula for commercial success with songs like “What Makes You Beautiful”. They won the hearts of fans and actually become a hit success even before they launched their first album, when they ended up winning third place on the show “The X Factor” a British televised signing competition. Incidentally, I believe they’re also managed by Simon Cowell, so put another golden goose in his portfolio of money-printing artists for him. Their first real award came in 2012 when they won the Best British Single on the BRIT Awards, and they’ve gone on to win the MTV Video Music Awards, the Kids’ Choice Awards and NME awards.

Today they have four albums, all of them a huge success one after another. Their last album was titled “Four” and was released in 2014, and now they are on a world tour named On the Road Again, which started in February 2015 in Australia and will end in October in England. With a neverending string of sellout every night , their musical style is basically full of teen pop and dance pop music, with a lot of catchy melodies that are tailor made for mainstream popularity.

They’ve basically conquered the world, as today they are without any doubt the biggest pop band on the planet. They seemingly have everything: talent, great media coverage, tons of merchandise sales, and an army of fanatics. The big question is: where do they go now that one of their members has left? Ultimately, they could decide to press on, but who knows if they’ll retain the same level of popularity. If they can continue on and capitalize on their current level of stardom, the sky is the limit.

Personally I don’t really care for One Direction, but I definitely respect the hustle. They’re capitalizing on their star power, and I for one don’t blame them. The fame on these types of groups are usually short-lived (relative to other musicians), so I’m not one to call them sell-outs, fake artists, or whatever.

And if you’re one of those haters, lemme ask you a question: if you were presented with the same opportunity, what would YOU do?

I thought so.